Legal
Privacy Policy
Last updated: 8 June 2026
This policy explains what data Vantage (“we”, “us”) collects, why, and how we protect it. We operate under UK GDPR and are registered with the UK Information Commissioner’s Office (ICO). We collect the minimum we need to run the service — and never your customers’ personal data.
1. Who we are
Vantage is a search-optimisation platform that connects to your website and Google Search Console to improve your visibility in search engines and AI answer engines.
For the personal data of your own account (name, email, billing), we are the data controller. For the website content and search data we process on your behalf, we act as your data processor.
2. What we collect
Account data: your name, business email, company name, and billing details.
Search data: metrics from your Google Search Console (queries, impressions, clicks, positions) — accessed read-only, with your explicit authorisation.
Website content: the pages, metadata, and structure of the site you connect, so our agents can propose and apply optimisations.
Usage data: how you interact with our dashboard, for product improvement and security.
3. What we never collect
We do not request, receive, or store your customers’ personal data, order records, payment information, or email lists. Our integrations request least-privilege access scoped to site content only.
4. How we use it
To analyse your search performance and generate optimisation recommendations.
To apply changes you approve to your website.
To provide reporting, support, and to operate and secure the service.
We do not sell your data, and we do not use your data to train third-party AI models.
5. Storage & security
Data is stored in the UK/EU region. It is encrypted in transit (TLS) and at rest. Authorisation tokens are encrypted before storage.
Access is governed by row-level security so each client can only ever access their own data.
6. Sharing & sub-processors
We use a small number of vetted sub-processors to run the service (hosting, database, email). Each is bound by data-processing terms. A current list is available on request.
7. Your rights
Under UK GDPR you have the right to access, correct, export, or delete your personal data, and to withdraw consent at any time. You can revoke our access to your platforms in one click from your own platform settings.
To exercise any right, email privacy@vantagerank.co and we will respond within 30 days.
8. Retention
We retain account and processing data for as long as your account is active, and delete it within 90 days of account closure unless we are legally required to keep it longer.
Questions? Email privacy@vantagerank.co.