Industry guides

SEO looks different in every trade.

A locksmith fights spam listings; a dentist wins on “NHS dentist near me”; a roofer’s traffic arrives with the weather. Pick your industry for the keywords, schema and local tactics that actually apply — or start with the general guides.

• SEO for PlumbersA UK plumber’s guide to emergency and planned-work searches: accurate business details, useful service pages, genuine reviews and clear call-out information.Emergency or planned? — Help customers distinguish urgent call-outs from planned plumbing work, with clear availability, scope and quoting information.
• SEO for ElectriciansHow UK electricians rank for EICRs, EV chargers and fault call-outs: NICEIC citations, landlord keywords and Business Profile tactics that win work.Explain the service — Give customers clear information about inspections, installation work, qualifications and the next step in requesting a quote.
• SEO for BuildersHow UK builders get found for extensions, lofts and renovations: project page tactics, cost-guide keywords and the research cycle behind every enquiry.Show the work — Use permissioned project evidence to explain the brief, constraints, process and finished work a prospective customer is evaluating.
• SEO for RoofersHow UK roofers capture storm-surge searches, insurance work and planned re-roofs: seasonal tactics, drone galleries and the keywords that fill the diary.Make availability clear — Separate urgent repairs, surveys and replacement work, with accurate contact routes and evidence of the work you undertake.
• SEO for Heating EngineersHow UK heating engineers rank for boiler repairs, fault codes and installs: Gas Safe trust signals, winter seasonality and beating national quote sites.Scope and availability — Explain servicing, repairs and installations with verified registration details, accurate availability and clear booking information.
• SEO for Landscapers & GardenersHow UK landscapers and gardeners rank for design, patios and maintenance work: image-led tactics, spring seasonality and keywords that fill the season.Project evidence — Help customers compare the kinds of work you do through real project details, practical constraints and a clear quotation process.
• SEO for Cleaning CompaniesHow UK cleaning companies win end of tenancy, domestic and office cleaning searches: recurring-revenue keywords, trust signals and agency-beating tactics.Clear inclusions — Explain what each cleaning service includes, excludes and needs from the customer before quoting or booking.
• SEO for LocksmithsHow genuine UK locksmiths outrank lead-gen fakes: verification, real-address signals, MLA citations and emergency lockout searches that decide the trade.Verifiable service — Make the business identity, call-out conditions and actual services clear so a customer can assess them before booking.
• SEO for DentistsHow UK dental practices win “dentist taking new patients” and emergency searches — treatment price pages, Dentist schema and CQC trust signals.Accurate availability — State which patient groups and appointment types the practice currently accepts, with a clear route to confirm availability.
• SEO for PhysiotherapistsA practical SEO guide for UK physiotherapy clinics: clinically reviewed service information, clear appointment details and verified practitioner profiles.Clear first steps — Explain the assessment process, practitioner credentials, practical appointment details and how a patient can ask about suitability.
• SEO for AccountantsAccountancy searches spike at deadlines and life events. Niche client pages, fee transparency and a January content calendar that wins retained clients.Explain your specialism — Show who the firm serves, what each package includes and how clients can verify the people responsible for the work.
• SEO for SolicitorsA practical SEO guide for UK solicitors: clear practice pages, verified expertise, useful fee information and accurate local business details.Explain scope and fees — Help prospective clients understand the service, the people responsible and the fee information relevant to their circumstances.
• SEO for Estate AgentsYou can’t outrank Rightmove — and you don’t need to. How UK estate agents win valuation searches, “estate agents [town]” and local area guides.Support the decision — Give sellers and landlords clear service information, verifiable local experience and a usable valuation or enquiry route.
• SEO for Hairdressers & SalonsA practical SEO guide for UK salons: clear service pages, permissioned work examples, accurate prices and a reliable booking route.Make booking easy — Let customers see your real work, understand service and price conditions, and reach a clear booking route.
• SEO for RestaurantsA practical restaurant website guide: readable menus, accurate opening and booking information, useful occasion pages and genuine customer feedback.Menu to booking — Help diners check the current menu, practical visit information and the route to book or contact the restaurant.
• SEO for Personal TrainersPractical website guidance for personal trainers: verified qualifications, clear session information, accurate prices and useful local service pages.The first session — Explain who the training is for, verified qualifications, session arrangements and the next step in checking suitability.